Since your business model is online, you have to use techniques that work on the Online. Some of these can mimic well-known retail techniques, like limiting offers being similar to close-out sales, but ultimately the Online determines how they are implemented differently. Some other types of techniques would make no sense in a conventional business, but make perfect sense on the Online where you are appealing to a wider audience of people. For instance, it costs you nothing to sign up affiliates and offer them a higher commission, providing you with a vast network of resellers that do the sales work for you.

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